Good products from brands people trust.
Elsea Supply Co. is an online retailer of quality everyday goods, from the kitchen to the workshop. We carry brands customers already trust and sell them the right way.
A focused lineup across the home.
We carry well-made products in categories where buyers care about quality and come back for more.

Home & Kitchen
Kitchen tools, storage and everyday home goods

Tools & Workshop
Hand tools, shop accessories and hardware

Arts, Crafts & Hobby
Paint, drawing, sewing and hobby supplies

Outdoor & Garden
Garden tools, outdoor living and yard care

Auto Care
Detailing, cleaning and car care products

Leather & Personal Care
Shoe care, leather care and grooming
We protect the brands we carry.
Authorized sources only
We buy direct from brands and their authorized distributors. No gray market, no liquidation lots, no diversion.
MAP, every time
We follow your minimum advertised price policy. We never race the price down on your listings.
Fast, clean fulfillment
Inventory ships from Amazon fulfillment centers with Prime delivery and Amazon's customer service.
Listings done right
We keep your product pages accurate and on-brand, and we answer buyer questions quickly.
How a new brand partnership works.
Intro
We reach out or you contact us. We share our business details and resale certificate.
Terms
We review your price list, MAP policy and marketplace rules before ordering.
Opening order
We start with a focused order on a few proven items and stock them at Amazon.
Reorders
We reorder on a steady cadence and grow the lineup as items sell through.
Looking for a reliable online retail partner?
We're opening new wholesale accounts with quality brands across home, tools, hobby, outdoor and care. Send us your line sheet or dealer application and we'll get back to you quickly.
Business details
- Retailer
- Elsea Supply Co.
- Legal entity
- Permit Focus LLC
- State
- Florida limited liability company
- Location
- St. Petersburg, FL
- Channel
- Amazon (Fulfilled by Amazon)
- Contact
- Cameron Elsea, Owner
Common questions from brands.
Where do you sell?
On Amazon US, using Fulfillment by Amazon. If your marketplace policy needs written approval first, we request it before listing anything.
Do you follow MAP?
Yes. We price at or above your minimum advertised price on every listing and adjust right away if your policy changes.
Are you a registered business?
Yes. Elsea Supply Co. operates under Permit Focus LLC, a Florida LLC registered with the Florida Department of Revenue. We provide our resale certificate with every account application.
Do you buy from liquidators or other resellers?
No. We only buy from the brand or its authorized distributors, and we keep every invoice.
How big are your orders?
We start with a focused opening order and reorder regularly once items sell through. We're happy to work within your minimums.